REVENGE OF RADIO
a pick six
by Hunter Jon
If someone had told you twenty years ago that something comparable to radio would give listening to music a run for its money, you probably wouldn’t have believed them. But this is where we find ourselves. Podcasts are a full blown industry now and, to some people, have replaced music.
When my mental health was at its worst, I prescribed myself podcasts daily. They didn’t save me, but they got me by. There’s something about that fly-on-the-wall feeling that acts like an antidote to loneliness. It’s a sensation that no song can quite equate. An illusion that you’re a part of a conversation is created, and you just accept (or ignore) that it’s one you can’t chime in on. You chose whether that conversation is a funny one, a profound one, an educational one - whatever you need in that moment.
We’ve literally witnessed the birth of a new medium (or the repackaging of one of the oldest), and in accordance with the niche market landscape that the entertainment industry has become, it’s one that can survive without ever going mainstream. Unless you leap out of the medium and into another one, you’re never selling out, no matter how many ads you read aloud. With this comes another birth, one of a new business model that works on the same principles as anyone making a living online. Let’s sum it up like this: prior to the internet, you were either a small fish in a big pond or a big fish in a small pond. Now every fish gets their own pond… and the water is supplied by fans, not fishermen.
It’s extremely hard to create a successful podcast out of thin air, but if you’re a stand-up, a reporter/anchor, an influencer, a blogger - basically have any kind of following to begin with, it’s not too hard to grow that base into a much larger audience with a decent podcast. You don’t need a network, a studio, a boss - anything like that - to get the wheels rolling. If you’re lucky enough to take off, your fanbase will keep you in the air from there. This grants complete creative control and freedom, opening the door to all kinds of content we never would have gotten otherwise. And I believe we’re all benefiting. In fact, I see no real downside to podcasting. That’s kind of remarkable.
Here are my six favourites.
1 comment:
Hey Hunter,
Thanks for your blog about podcasts.I have never listened to any podcasts ( old school), but your enthusiasm and advice about how they helped you through feeling alone and isolated with depression really resonated with me.
Also I liked your list of “ Winter Songs”. I agree that Enya’s “ And Winter Came” is the best #1.
I am a follower. ( as the kids say)
Michael (aka Mr. Campbell)
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